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UTM link builder
Build campaign URLs you can measure.
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How to use UTM link builder
Add campaign parameters to a web address so a compatible analytics setup can identify visits from your campaign. Use consistent names for source, medium, and campaign, and optionally distinguish a term or creative with the extra fields. The builder creates URLs; it does not install analytics or collect campaign results.
01
Enter the destination URL
Paste the full HTTP or HTTPS page address.
02
Add campaign details
Fill in source, medium, and campaign, with content and term if needed.
03
Copy and test the URL
Generate the tagged link and check that it opens the correct page.
COMMON QUESTIONS
UTM link builder: useful answers
Will existing URL parameters be removed?
Unrelated query parameters are preserved. UTM fields supplied in the builder replace the corresponding UTM values in the result.
Does this tool measure campaign traffic?
No. It creates tagged links. A separate analytics system must read the UTM parameters and report visits.